Shopify B2B & the wholesale channel · 40 articles
Shopify B2B and the Wholesale Channel
Shopify can run your wholesale channel from the same store that runs DTC: separate price lists, company profiles, net terms, quantity rules and a checkout retailers can use. On Plus it is built in; below Plus it is apps and a few conventions.
The guides here are the practical setup: which route fits which brand, how to price for wholesale customers, how to take orders and payment terms, and how to keep the wholesale store from leaking into your retail site.
Guides
A Separate Wholesale Store on Shopify: Worth It?
Running a second Shopify store for wholesale doubles the subscription and splits your stock. The three cases where it still makes sense, and the costs.
6 min readShopify Wholesale Store Setup: A Build in One Week
A working trade area on an existing Shopify store in five days: prices, case packs, minimums, gated access, terms and a test order that proves it.
7 min readThe Shopify Wholesale Channel Is Deprecated: Move Off It
The separate wholesale storefront is retired. A step-by-step migration for a brand with live stockists, in the order that keeps orders coming in.
7 min readShopify B2B vs Wholesale Channel: What Changed
The old Wholesale Channel ran a second storefront. Shopify B2B runs wholesale inside your main store. What that changes for prices, stock and logins.
7 min readShopify Draft Orders for Wholesale: The Manual Route
Draft orders let you build a trade order at the right prices and send an invoice link. Here is the workflow, its limits and when you outgrow it.
6 min readShopify Wholesale Password Page: Worth It or Not?
A shared password hides trade prices in about ten minutes, and it leaks. Here is when a password page is the right gate and what to use instead.
6 min readShopify Wholesale vs Faire: Which One Earns More
Faire buys you demand and charges commission. A Shopify trade portal keeps the margin and costs you effort. Here is the arithmetic on one case.
7 min readShopify B2B Marketplace: Your Store or Someone Else’s
A wholesale marketplace brings buyers and takes a cut; your own B2B store keeps the margin and finds nobody. Here is how to run both together.
6 min readShopify B2B Net Terms: Running Them Day to Day
Granting net terms is one decision; collecting on them is a weekly routine. Here is how terms behave at checkout and how to keep invoices current.
6 min readShopify Company Profiles: The Record Behind an Account
A company profile holds the shop, its locations, its buyers and its terms in one record. Here is how to structure them so accounts stay clean.
6 min readShopify B2B API: What to Automate and When
The B2B API can create companies, catalogs, price lists and draft orders. Here is what is worth automating for a small brand and what is not.
6 min readShopify Wholesale Login: Gating Trade Without Friction
A trade login keeps wholesale prices away from consumers, and it can also lose you accounts. Here is how to gate, approve and onboard buyers well.
6 min readShopify Wholesale Order Form: Making Reorders Fast
A wholesale order form exists to make the second order take two minutes. Here is what belongs on it, what to leave out, and how buyers really order.
6 min readSquarespace Wholesale: Running Trade Off the Store
Squarespace has no trade pricing layer, so wholesale runs on gated pages and invoices. Here is the setup, its ceiling and the signal to move on.
6 min readShopify Volume Pricing: When a Quantity Break Pays
Volume pricing rewards bigger trade orders, and it gives margin away to accounts that were buying anyway. Here is how to set breaks that pay off.
6 min readShopify Wholesale Pricing: Building the Number Up
Wholesale pricing starts at your landed cost, not at a share off retail. Here is the four-number ladder and the hidden costs it has to carry.
6 min readWooCommerce Wholesale: The Stack and What It Costs
WooCommerce can run a trade channel with a plugin stack you assemble yourself. Here is the build, the maintenance it creates and when it pays off.
6 min readShopify Plus B2B Pricing: The Two Costs to Model
Plus B2B pricing means two different things: what the plan costs you and what you charge stockists. Here is how to model both before upgrading.
6 min readShopify Quantity Rules: Case Packs, Minimums, Increments
How to set quantity rules for wholesale — picking a case pack, setting opening and reorder minimums, and enforcing increments without losing orders.
7 min readShopify Wholesale Without Plus: What You Actually Lose
You can run a real wholesale channel on a standard Shopify plan. Here are the six jobs it has to do, which ones break, and when the upgrade pays.
6 min readWix Wholesale: Selling to Shops From a Wix Store
Wix has no dedicated trade channel, so wholesale runs on member pricing, gated pages and invoices. Here is the setup that works and its limits.
6 min readShopify B2B Checkout: What Changes for a Trade Buyer
Seven ways a wholesale checkout differs from a consumer one — purchase orders, terms, tax exemption, freight — and what breaks if you skip them.
6 min readShopify B2B Price Lists: How to Structure Wholesale Tiers
How to build B2B price lists that hold up — fixed prices over percentages, how many tiers to run, volume breaks, currencies and the rounding trap.
6 min readShopify POS for Wholesale: Taking Orders at Trade Shows
How to use Shopify POS at markets and trade shows to write wholesale orders, keep inventory honest, and avoid the paper pile that follows every show.
6 min readShopify B2B Catalogs: Who Sees Which Products
How B2B catalogs control the assortment each wholesale account can order, how to structure them without creating one per customer, and what to exclude.
6 min readShopify B2B Payment Terms: Writing a Policy That Holds
The full menu of B2B payment terms — prepay, deposits, net dates, early-payment discounts — and how to turn them into one policy you apply consistently.
6 min readShopify Net Terms: Should You Offer Net 30 to Stockists?
What net 30 really costs a growing brand, how to decide which accounts get terms, and the ways to offer them on Shopify without funding everything yourself.
7 min readShopify Wholesale Discount: Why a Price Beats a Discount
Discount codes and automatic discounts break in four predictable ways for wholesale. Here is what goes wrong and what to use in place of them.
6 min readBest Shopify Wholesale Apps: How to Judge Them Yourself
A scorecard for choosing among Shopify wholesale apps — the eleven checks that predict whether one will hold up, and the trial that proves it.
6 min readShopify B2B Apps: The Five Categories and What Each Adds
The five kinds of Shopify B2B apps, which wholesale problem each one solves, how they conflict with each other, and what to install first.
6 min readShopify B2B Features: What Each One Solves in Wholesale
A plain walkthrough of the Shopify B2B feature set — companies, catalogs, price lists, terms and quantity rules — and the wholesale problem each one fixes.
7 min readBigCommerce Wholesale: Setting Up Your First Trade Channel
How BigCommerce handles wholesale with customer groups, price lists and shared catalogs, plus what to configure first and where brands get stuck.
7 min readShopify B2B Without Plus: How to Sell Wholesale Anyway
Four working ways to run wholesale on a standard Shopify plan, what each one costs you in admin time, and when the upgrade finally makes sense.
7 min readShopify Plus B2B: Is the Upgrade Worth It for Wholesale?
What the company-account model in Shopify Plus B2B changes for a wholesale brand, the arithmetic behind the upgrade, and when to stay where you are.
6 min readShopify Wholesale App: Do You Actually Need One?
What a Shopify wholesale app adds to a consumer storefront, when the native B2B tools are enough, and what to check before installing anything.
7 min readBigCommerce B2B: Customer Groups, Price Lists, Portals
How BigCommerce handles wholesale with customer groups and price lists, what the B2B buyer portal adds, and how it compares for a growing DTC brand.
6 min readThe Shopify Wholesale Channel: What Replaced It
The separate wholesale storefront is gone in favour of B2B on your main store. What that changes, and how to consolidate a legacy trade site.
6 min readWooCommerce B2B: Wholesale on a WordPress Store
How role-based pricing, gated catalogues, quote requests and tax exemption work on WooCommerce, and what the plugin approach really costs to maintain.
6 min readShopify B2B: What the Native Wholesale Features Do
Company profiles, catalogs, price lists, payment terms and quantity rules explained for a DTC brand adding wholesale accounts to its existing store.
7 min readShopify Wholesale: Three Ways to Sell to Stores
Draft orders, a tagged trade area with an app, or native B2B on the top plan. How each Shopify wholesale setup works and when to move between them.
6 min read