Makers, handmade & small batch · 8 articles
Makers, Handmade and Small Batch
Handmade wholesale has one problem the bigger brands do not: the wholesale price has to pay for your hours. Most makers price for a market stall and discover the wholesale number does not cover the work.
These guides are for makers, Etsy sellers and cottage food producers: pricing that survives the wholesale discount, consignment versus wholesale, and how a small studio sells to boutiques without losing the weekends.
Guides
Sell Handmade to Boutiques From a Home Studio
You do not need a warehouse to supply boutiques. Here is how a home studio looks credible to a buyer, what to carry in, and how to win the first ten shops.
7 min readSell Handmade Wholesale: From Etsy Listings to Shop Shelves
A step-by-step route from handmade listings to stocked shelves, in the order that works, with the timeline and the three places makers usually stall.
7 min readWholesale for Artists: Selling Work That Shops Can Reorder
Shops cannot reorder an original. Here is how an artist builds a wholesale range from reproductions, what galleries want instead, and where licensing fits.
7 min readHandmade Wholesale: Pricing Work That Pays for Your Hours
Half your retail price has to cover materials and your labour. Here is how to price handmade for wholesale, and what to do when the number does not work.
7 min readSmall Batch Wholesale: Home Production, Codes and Scale
Cottage food rules usually stop at the shop door. Here is what a home-based small batch producer needs before a store can stock them, and when to move out.
7 min readWholesale for Makers: Capacity, Consignment and First Orders
Can a one-person workshop supply shops? Here is how to test your capacity, choose between wholesale and consignment, and size a first order you can deliver.
7 min readArtisan Wholesale: Selling a Made-by-Hand Range to Shops
Artisan is a price tier, not an adjective. Here is what a buyer needs to see before they pay it, and which shops stock made-by-hand ranges at that level.
7 min readWholesale for Crafters: Craft Fairs, Shelves and the Hours
Craft fairs pay retail for your whole weekend. Wholesale pays half and takes none. Here is how a crafter works out which one their product can afford.
7 min read