Faire, marketplaces & platforms · 26 articles
Faire, Marketplaces and Platforms
A wholesale marketplace puts your line in front of thousands of retailers and takes a commission for it. It is the fastest first stockists a DTC brand can get, and the easiest way to end up with a channel you do not control.
These guides compare the platforms, explain the fees and the fine print, and show how brands use Faire for discovery while moving reorders to their own wholesale store.
Guides
Faire First Order: What to Do the Day It Arrives
A first order from a wholesale marketplace is small, unexpected and worth more than the invoice. Here is how to ship it and turn it into an account.
8 min readFaire Brand Requirements: What to Have Before Applying
Curated wholesale marketplaces expect a finished product, workable pricing and usable photography. Here is the checklist to clear before you apply.
6 min readHow to Get Accepted on Faire: The Application in Practice
Acceptance on a curated wholesale marketplace turns on pricing, photography and proof that people already buy. Here is how to apply, and what to do if refused.
6 min readWholesale Marketplace Fees: The Full Cost of an Order
Commission is one of six places money leaves a marketplace order. Here is the full anatomy, how to compare platforms fairly, and the cost that matters.
6 min readWholesale Marketplace vs Your Own B2B Website
A marketplace finds retailers you do not have; your own B2B store keeps the ones you do. Here is how to run both and when to move an account across.
6 min readBest Wholesale Marketplaces for Brands: How to Choose
The best wholesale marketplace is the one whose retailers buy your category at your price. Here is a five-check method for picking between platforms.
6 min readFaire Fees for Brands: What a Marketplace Order Costs
A marketplace order costs a brand more than the headline commission. Here are the fee lines, worked on a real case, and how to price so they do not hurt.
6 min readRangeMe for Brands: Submitting to Big Retail Buyers
RangeMe is a submission channel to category buyers at large retailers, not a wholesale marketplace. Here is what a DTC brand needs before it is worth using.
6 min readFaire vs Abound: Picking Between Curated Marketplaces
Both are curated wholesale marketplaces with similar mechanics, so the decision is about retailer mix and category depth. Here is how a brand tells them apart.
6 min readFaire Wholesale for Brands: How It Works End to End
What selling on a wholesale marketplace looks like from the brand side: catalogue, orders, dispatch, payouts, reorders, and what you own when it is over.
6 min readHubba Wholesale: What It Was and Where Brands Go Now
Hubba was a North American B2B wholesale marketplace that is no longer a route to stockists. Here is what to use instead and how to judge a platform now.
6 min readLovejoy Wholesale and the Case for Niche Marketplaces
Smaller curated wholesale marketplaces trade reach for fit. Here is how to judge whether a niche platform will produce orders for your brand before you list.
6 min readFaire Alternatives: Other Ways Brands Find Stockists
The alternatives to a wholesale marketplace are not only other marketplaces. Here are the five routes to stockists, what each costs, and how to pick one.
6 min readFaire Net 60: What 60-Day Terms Mean for Your Brand
Net 60 lets a shop pay two months after delivery while the marketplace pays your brand on dispatch. Here is how that changes cash, risk and your own terms.
6 min readFaire vs Tundra: Two Models for Reaching Retail Buyers
One wholesale marketplace charges a commission and curates; the other sells on low or no commission. Here is what each model costs a brand in practice.
6 min readAnkorstore: A DTC Brand Selling Into European Shops
Ankorstore pays brands quickly and gives European retailers long terms. What that means for a first-time wholesale brand, worked through on one case.
6 min readFaire Direct: Should You Route Your Own Accounts There?
Faire Direct lets a brand bring its own retailers onto the platform at a reduced cut. When that beats invoicing them yourself, and when it does not.
6 min readJOOR Wholesale: Is a Digital Showroom for Your Brand?
JOOR is an order management platform for fashion brands selling to department stores, not a discovery marketplace. When a DTC brand actually needs one.
6 min readOrderchamp for Brands: How the European Wholesale Side Works
Orderchamp is a European wholesale marketplace for independent retailers. Here is what listing costs a DTC brand, who actually buys there, and when it pays.
7 min readBulletin Wholesale: Judging a Smaller Marketplace
Bulletin curates trend-led brands for independent shops. How to judge a niche wholesale marketplace on sell-through rather than on listing count.
6 min readCreoate: Selling Wholesale Across Borders as a Brand
Creoate puts independent brands in front of European and UK retailers. What cross-border wholesale actually asks of you, and the costs to price in.
6 min readMable Wholesale: Food and Drink Brands Selling to Grocers
Mable connects independent food and beverage brands with grocery and specialty retailers. What that channel asks of a DTC brand, worked through per case.
6 min readAbound Wholesale: What a Curated Marketplace Asks
Abound courts independent retailers with easy terms and returns on opening orders. What that shifts onto a brand, and how to price a case so it holds.
6 min readEtsy Wholesale Is Gone: How Makers Sell to Shops Now
Etsy closed its wholesale platform years ago. Where those buyers went, how to take trade orders from an Etsy shop today, and what to build instead.
6 min readFaire Insider: What the Retailer Membership Does to You
Faire Insider is the buyer-side membership, not a brand program. What it changes about order size, returns and reorders for a brand selling there.
6 min readTundra Wholesale: What Commission-Free Really Means
Tundra built its pitch on charging brands no commission. What that changes for a DTC brand listing there, what it does not, and how to judge the channel.
6 min read